How do I price items to resell?

Updated October 2026 · How we answer

Research Sold Comps

The first step is to find what similar items have actually sold for, not just what they're listed at. Use eBay's sold listings filter, Poshmark's sold section, or WorthPoint for older items. Look at the last 30-90 days of sales to get current market value.

Consider condition, brand, size, and completeness. A item in mint condition with original tags will command a higher price than one with flaws. Note the average sold price and the range to determine a realistic asking price.

• Check sold listings, not active listings
• Look at recent sales (last 30-90 days)
• Factor in condition and completeness
• Note the average and range of sold prices

Calculate Your Costs

To ensure profit, calculate all costs: platform fees (typically 10-20%), payment processing, shipping supplies, and the cost of goods. If you offer free shipping, include that cost in your price. A simple formula is: Price = (Cost of Goods + Desired Profit) / (1 - Fee Percentage).

For example, if an item costs $10, you want $10 profit, and fees are 15%, your price should be at least ($10 + $10) / 0.85 = $23.53. Round up to $24.99 for psychological pricing.

• Account for platform fees (10-20%)
• Include shipping supplies and postage
• Factor in your time if desired
• Use a pricing formula to ensure profit

Set and Adjust Your Price

Start with a price slightly above your minimum to allow for offers. On platforms like Poshmark and Mercari, buyers often make offers, so price with some wiggle room. Monitor views and likes; if an item gets little attention after a few weeks, consider lowering the price or promoting it.

You can also use psychological pricing (e.g., $19.99 instead of $20) and bundle items to increase average order value. Be willing to adjust based on demand and competition.

• Price slightly high to allow for offers
• Use psychological pricing ($19.99 vs $20)
• Lower price if no interest after a few weeks
• Consider bundles to increase order value